Because I believe your home should feel as good as your favorite vacation,
But with your own pillow and no checkout time.
Adventure nostalgia meets
whimsical abstract florals
I'm Jennie Whitaker
Licensed artist and designer, adventure lover with a side of homebody.
At Toboggan Avenue, I create bold, hand-painted wallpaper and patterns for those who crave more than beige walls and cookie-cutter style. Whether you're styling a cozy cabin, a layered family home, or a retreat that feels like a getaway, my designs are made to bring joy, curiosity, and creativity every time you walk into the room.
I believe your home should reflect your story: nostalgic hikes, wildflower-filled summers, and creative freedom. Welcome to pattern-filled living for the adventurous at heart.
quick links
Shop Toboggan Avenue products currently out in the wild! (Think fabric, towels, blankets and more!)
Interested in licensing my work on your products? I'd love to connect and chat about the details!
Canva Templates, Workbooks and Resources to help you grow your own creative business!
Favorite Products
Toboggan Ave
learn about it
Just Launched: Floral Tea Towel Collection
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Take the Quiz!
This simple, fun quiz will give you insight to your style and help guide you to great design decisions for your home or workspace!
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If you're into behind the scenes looks, floral surface pattern designs, connecting with great artists, things I find inspiring + an occasional recipe or chocolate recommendation? You've come to the right place.
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