Hi, I’m Jennie
Surface Pattern Designer at Toboggan Avenue!
Welcome to my studio - where colors collide, patterns play, and creativity never cleans up completely. This is the space where beautiful things come to life, stories get told through art, and joyful living inspires every design.
Here, you connect the things you love, share your style, and bring art into your story.
I chase dreams, shadow patterns, and PRs - and I'm never far from a mess of painted ideas.
If espresso, early morning weight lifting, and shadow-chasing is your vibe... welcome home!
I love the magic of art, color, and stories — how they connect us and hold our memories. We are all a beautiful combination of so many interests! As a surface designer, I also love creating original artwork that combines those interests into something deeply personal and full of life.
Take a look around, soak up the stories behind the work, and when you’re ready, tell me about your next creative project. Together, we’ll bring your unique story to life through beautiful, meaningful design.
behind the account
Jennie Whitaker
About the studio name, why Toboggan Avenue? I'm glad you asked!
Toboggan Avenue is a place of warm and delightful childhood memories, full of exploration and creative moments. As a surface designer, I look back at my home with nostalgia, inspired by the sights and sounds. The memories from this special place continue to provide me with inspiration for my artwork and design ideas.
Bird songs and fireflies enchant. Prairie grasses wave in the wind and sunsets are enjoyed in the wide, open space. Front porch pea shelling happens on warm summer afternoons, and long talks in the garden with grandparents while hoeing rows of corn. Memories made, foundations built, hard work and life well lived.
The studio
A surface design studio for thoughtful story-telling through art.
As a surface designer, I work to create art that reflects your passions and story. My aim is to produce products that encourage feelings of connection, appreciation and adventure while inspiring of positive mindset, habits, dreams and lifestyle.
why
Toboggan
A generous mix of nostalgia, vintage and good old-fashioned fun. Best enjoyed with friends.
why
Avenue
A touch of sophistication and style, always going somewhere. Never in a hurry.
why
Surface Design
Because life should be surrounded with things that are well designed, meaningful and beautiful.
what I
believe
Your style doesn't have to fit into a neat tidy descriptive category. Your story is unique, so is your style.
ON MY MOODBOARD
whimsical
flowers
always
sophisticated
Clean modern
romantic,
adventurous twist
with a
and
toboggan avenue
licensing & collaborations
As a surface designer and licensed artist, I love working with creative companies to bring beautiful, useful and meaningful products to the world!
Let's connect!
RECENTLY:
Geometry House
Carriage House Printery
Spoonflower
Shop Society6
for you
GET MY SIGNATURE STYLE GUIDE
Feeling overwhelmed when it comes to ALL the design options and creative choices? This simple, step-by-step guide will help you answer key questions and create a ‘design motto’ to guide you to great design decisions for your home or workspace!
Bonus: it will also carry over to your surface design practice and Signature Style!
follow @toboggan_avenue
If you're into behind the scenes looks, floral surface pattern designs, connecting with great artists, things I find inspiring + an occasional recipe or chocolate recommendation? You've come to the right place.
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