Hi, I’m Jennie

Surface Pattern Designer at Toboggan Avenue!

Welcome to my studio!

The surface design studio is a space dedicated to beautiful products, creativity, joyful living and sharing stories through art and patterns.

Connect the things you love and share your style. Tell your story.

I love a great adventure as much as I love a cozy pause between adventures, to sit and enjoy the memory and plan the next!

Thinking back to my favorite adventures and childhood memories, they are full of images of color, patterns and collections displayed in the most creative ways.

As a surface designer, I believe in the power of art, color and story to connect and share meaningful memories. It's why I love creating original artwork for fabric, home goods and more!

I hope you explore the stories shared here and then contact me about your next creative project. Let's work together to create beautiful artwork that captures your personal stories.

The studio

A surface design studio  for thoughtful story-telling through art.

As a surface designer, I work to create art that reflects your passions and story. My aim is to produce products that encourage feelings of connection, appreciation and adventure while inspiring of positive mindset, habits, dreams and lifestyle.



A generous mix of nostalgia, vintage and good old-fashioned fun. Best enjoyed with friends.



A touch of sophistication and style, always going somewhere. Never in a hurry.


Surface Design

Because life should be surrounded with things that are well designed, meaningful and beautiful.

what I


Your style doesn't have to fit into a neat tidy descriptive category. Your story is unique, so is your style.





Clean          modern
adventurous twist 

with a


toboggan avenue

licensing & collaborations

As a surface designer and licensed artist, I love working with creative companies to bring beautiful, useful and meaningful products to the world!
Let's connect!

Geometry House
Carriage House Printery
Shop Society6

for you


Feeling overwhelmed when it comes to ALL the design options and creative choices? This simple, step-by-step guide will help you answer key questions and create a ‘design motto’ to guide you to great design decisions for your home or workspace!

Bonus: it will also carry over to your surface design practice and Signature Style!

follow @toboggan_avenue

If you're into behind the scenes looks, floral surface pattern designs, connecting with great artists, things I find inspiring + an occasional recipe or chocolate recommendation? You've come to the right place. 

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