If you’ve ever opened your email marketing dashboard and felt your shoulders tense – or if you avoid email marketing for your business altogether, you’re not alone. Most email tools feel like a tech riddle and sending a regular newsletter or gathering an audience around your business (where do I even start?!) feels like learning a new musical instrument that you really don’t have time for. As creatives, we want simplicity, beauty, and clear steps to follow, not another dashboard that requires specific instructions and a day spent with ChatGPT to figure out.

That’s exactly why I chose Flodesk five years ago, and I’ve stuck with them ever since.

In this Flodesk review, I’m sharing how it has become the number one way I communicate with my audience, why it’s my go-to email platform for creative business as a surface designer and interior designer, and how it helps me grow my business in a way that feels simple and sustainable.

Whether you’re a designer, artist, maker, or creative entrepreneur, this is the email marketing tool I recommend often, for one simple reason:

Flodesk makes email marketing beautiful, simple, and profitable.

If you already know you want to try Flodesk, you can Start your free trial and get 25% off your first year with my Flodesk partner link:
Start With Flodesk Today

If you’re not quite sure yet, read on to learn more about my favorite email marketing platform!

Why Creatives Need a Simple Email Platform (And Why Flodesk Fits Perfectly)

If you’ve ever wished you could send professional, on-brand newsletters that you can finish while enjoying your morning coffee, this was made for you. If you’ve ever searched: How do I make my emails look more professional? What’s the best email marketing platform for creatives? Here’s your answer!

I chose Flodesk for one big reason: their design-forward approach. Their emails look polished and intentional without requiring you to fiddle with formatting or rely on an external design program. Everything feels smooth, intuitive, and creatively inspiring..

And for artists like me who juggle many creative projects: wallpaper collections, new fabric designs, community workshops, membership launches, art updates, it’s a relief to have a platform that keeps everything simple and cohesive.

My Story: How Flodesk Helped Me Communicate, Connect, and Grow

With Flodesk, sending emails is one of my favorite parts of my business.

Here’s why:

I can create an email template once, save it, and reuse it forever.

Flodesk lets me build custom email templates or favorite blocks, save them, and reuse them across future emails. This means every newsletter feels on-brand and intentional, even when I’m creating it quickly between making school lunches and planning the day’s tasks.

Checkouts helped me turn my expertise into income and list building.

One of my favorite features is Flodesk Checkout, which lets me sell digital products, guides, and resources without needing to connect to my website, a storefront, or any fancy tech setup.
I can create a beautiful sales page, connect it to my payment processor, deliver the product instantly, and build my email list at the same time. These resources are also useful to use for bundle applications and list building!

It integrates beautifully with Canva: my daily creative partner.

I bring in graphics, inspiration photos and other images to add to the newsletter experience without downloading and uploading files – and trying to keep everything organized on my desktop – this integration saves so much time!

I enjoy emailing my audience.

The interface feels minimal and intentionally designed. It encourages you to create and share, and gives you all the best tools, without becoming an overwhelming task.

I can schedule emails ahead so my life isn’t run by launch dates.

Traveling? Hosting a workshop? Deep in design mode?
I can schedule everything in advance and let Flodesk handle the delivery.

Another bonus to scheduling emails? If you have a launch email that feels too scary to hit ‘send’ – schedule the email to send later that day and walk away and let Flodesk do the work for you!

I can see what resonates.

Simple, helpful data shows me what my audience loves. I can see who opened what. I can follow up on which subject line landed. I can see which product or guide caught attention.

That helps me shape future content and segment my list – and it helps my readers get exactly what they want.

Forms + quizzes invite people into my world.

I can set up hosted forms (using a partner platform) to collect subscribers, then trigger automated welcome sequences inside Flodesk that feel personal and warm. This is a fun way I bring new people into my creative world with Flodesk.

Flodesk Review: The Features Creatives Love Most

1. Beautiful Emails with Industry-Leading Deliverability

Flodesk’s patented layout technology is their quiet superpower. They’ve proven that beautifully designed emails do land in the inbox.

What this means for your business:

• Your images won’t tank your deliverability
• Your aesthetic vision isn’t compromised
• Your emails actually get seen

This matters for creatives because our work is visual, our stories are visual and our brands are visual. And now, our emails can be too!

2. Automations That Are Powerful but Not Overwhelming

If you’ve ever opened another email tech platform and immediately wanted to close your laptop… that’s about to change!

Flodesk automations are sophisticated but wonderfully intuitive. You can:

• Welcome new subscribers
• Segment your audience
• Send follow-up sequences
• Trigger emails when a link is clicked
• Nurture new customers after checkout

Everything is visual and easy to understand. No complicated rules or tech to figure out. Flodesk lets you build workflows that help your business grow on while you work on other things you enjoy – like painting, traveling or relaxing.

3. Pretty Emails That Also Increase Conversions

This isn’t just about pretty emails, but Flodesk has shown that beautiful emails perform better.

Because when someone opens an email that looks intentional and polished, it builds trust and familiarity. And trust makes people click, buy, and return.

4. Flodesk Checkout: The Easiest Way to Sell Digital Products

Checkout has become one of my favorite tools because it gives me everything I need to launch an offer without a complicated tech setup.

With Checkout, I can create:

• Sales pages
• Payment processing
• Product delivery
• Email follow-up sequences
• Subscriber segmentation

All in one place. No website required – but I can easily display the checkout pages on my website. No additional platform fees. No stress (or at least very little).

5. Hosted Forms + Link in Bio Pages

Want to grow your list quickly? You can use Flodesk’s hosted forms.
I use these most often for:

• Quizzes
• Opt-ins
• Bundle Contributions
• Newsletter invitations

They’re easy to customize, on-brand, and require zero coding (because I can’t code – can you?).

6. Canva Integration for Seamless Design Workflows

This may sound small, but it’s something I use often. I can browse, import, and edit my Canva designs inside Flodesk. No more downloading + uploading + finding lost files.

For creatives, that flow matters so we don’t get stuck in admin work and can get back to creating!

Why Flodesk Is the Best Email Platform For Creative Business

If you’re a designer, artist, maker, or creative entrepreneur, you’re not just sending emails, you’re designing and building an experince. 💕

Flodesk supports that experience through:

A clean, minimalist interface

No visual noise. No clutter. Just clarity.

Templates built on best practices

So even your fastest emails look polished.

Automations that grow your business while you create

Workflows that work in the background so you can stay focused.

Tools that turn your creativity into revenue

Checkouts.
Forms.
Landing pages.
Link in bio.
All tied back to your email list so it can become your most valuable business asset.

A platform designed specifically for brands that care about beauty

Your emails should reflect your style. Flodesk lets them.

How I Use Flodesk in My Creative Business

1. Sharing new wallpaper and fabric designs

I send visual newsletters with pattern images, room mockups, and behind-the-scenes stories from my studio.

2. Launching new products and offers

With Flodesk Checkout, I can release a guide, template, or workshop in under an hour.

3. Hosting quizzes and opt-ins for new subscribers

These help me learn what my audience wants so I can serve them better.

4. Connecting with my community

I ask questions, gather feedback, and invite readers into conversations happening on social media or share new blog posts (like this one!).

5. Tracking what resonates

When I see high open rates or link clicks, I know what to create more of. When I don’t see those indicators, I know to adjust course.

6. Saving reusable blocks + templates

My brand stays cohesive and new emails are quick to build and send.

7. Scheduling emails so my life stays balanced

I can batch-create launch emails and let Flodesk deliver them while I travel, rest, or work on my next collection.

Who Flodesk Is Perfect For:

This platform is a dream fit if you are:

• A creative entrepreneur
• A designer or artist
• A small business owner
• Someone who values beautiful design options
• Someone who wants simplicity over complexity
• Someone who sells digital products or creative services
• Someone who wants a more simplified approach to email marketing

Looking for more confidence, clarity, and creative freedom in your email workflow? This is your platform.

Ready to Start Your Free Trial?

If you want to send beautiful, high-performing emails without the overwhelm, I truly recommend Flodesk. It’s the platform that helped me grow my business, nurture my audience, and generate income in a way that feels aligned with my creative process.

Start your free trial and get 25% off your first year with my Flodesk partner link:
Start With Flodesk Today

You’ll get access to everything: email, automations, checkouts, forms, templates, integrations. And you can take your time exploring it all. If you need more help with email, check out these posts here! And you can reach out to me directly if you have any questions. My email is jennie@tobogganavenue.com 💕