Toboggan Avenue


Marketing Advice with a Twelve-Year-Old



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I asked my (newly) twelve-year-old for his thoughts on the work I create, and how it helps people.

He is observant and good with words, so I figured he would have some great ideas to share with me. And he did.

He gave me this answer: 

“I think your art appeals to people who like antique things, like I do. 

The way I see it, there are two categories of people who like old things: 

  • People who just love the look of vintage items. 
  • And the second category: People who love the look AND the story or history around the old things.”

And then there are people who love both the look AND the story around vintage things.

To be honest, this isn’t something I had thought much about myself. But I think he is on to something with this observation. I imagine there are people who are drawn to vintage style because of the way it looks. This explains why so many stores offer various lines of goods that are made to look old and worn or weathered. And I will admit, I have bought a few of these goods.

But, what I really love is both the look of old, vintage items AND the story or history that surrounds the real deal.

Above: My grandma’s Bible (including a family letter and picture of my Grandpa) and butterfly pin, family pocket watch, and clothes pins, from my other Grandmother.

I am fairly sentimental myself (ok, maybe a lot), and have quite a collection of things that have a story to them. A butterfly pin my Grandma gave me for a birthday years ago, and that reminds me of her. Also, her Bible along with her notes, letters and an old photograph of my Grandpa. A pocketwatch that has been in the family for years. Clothespins that belonged to my other Grandmother when she was a girl. The stories behind them may not be hugely profound, but they bring me joy because they belonged to the people I love.

What vintage items do you hold onto because of the story they tell?

I would love to hear from you, and learn more about your story! You can comment below, or send me an email!

Back to my twelve-year-old and his advice. When I asked where he came up with that observation, he told me “Oh, just my imagination.” Imagination and curiosity will take you far. (He also reads a lot, and I’m sure that gave him a few ideas as well.)

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Hi, I'm Jennie

Artist and designer, adventure lover with a side of homebody and flower gardener.

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